All About Off Page SEO

Search Engine Optimization, or SEO, is a science of sorts that would enable you to ensure a favorably prominent position for your website in search engine results pages (SERPs). And since 80% of your traffic would come from the search engines, SEO methods take on a critical importance in the success of your online endeavor.

There are two kinds of SEO, on page and off page. This article will tackle the latter.

Off page SEO is all about the things you could to get a high page rank (PR) for your website after it has already gone live. These are the things which you actually execute outside the pages of your website, hence the name of this type of SEO.

What are these steps?

Well, all of them are concerned with building your link popularity. Your link popularity represents the number of back links to your website. To check you website’s current link popularity, head over to www.linkpopularity.com and use the free tool that can be found there. The higher your link popularity, the higher your PR will be.

Building your link popularity involves increasing the number of websites that will link to yours. This is easier said than done. It’s not a matter of getting reciprocal links like “you link to me and I’ll link to you.” Google in particular, prefers one way links over reciprical linking. Additionally, the quantity of inbound links using anchor text that contains your keywords will rate higher to the search engines then a traditional url link.

For example:
Traditional url link - http://www.wahmsunited.com provides resources, support and networking for work at home moms.

Anchor text link - Wahms United provides resources, support and networking for work at home moms

One other tip: Websites with higher PR (PageRank) that link to your website will be found by search engines very quickly. High PR sites are seen as having authority, and when they link to you, the search engines pay attention!

Before requesting a link from another website, ensure that you have highly informative content. Really, this is the number one strategy to invite websites to link to yours. Only request links from other websites that have relevant content to your topic.

What are the other ways by which you could build your link popularity? Try the following techniques:

Article marketing: There are thousands of article directories on the Internet. You could submit articles to these websites. For every submission, you will be allotted a resource box where you could introduce yourself and share a link to your website. Now, some of these article directories have high page ranks. If your articles are accepted, they will be included in their pages. Having a website with high PR linking to yours would go a long way in increasing your own page rank. Additionally, if you will submit just one article to a thousand directories, you’d have a thousand pages linking to your website! Sounds like a daunting task? There are article directory submission services available such as Article Marketer

Forum marketing: There are online communities dedicated to the subject that your website is serving. Seek them out, then join them. Usually you will be allowed to create a signature tag that will appear at the bottom of every post. In your signature tag, add a link to your website using anchor text. Then post as many significant messages as you could. For every post you will make, you’d have a page linking to your website. Be sure to read the rules of the forum, and never spam a forum just to get links.

Press Releases: There are numerous places to submit a press release to, with sites like PRWeb.com having a very high authority. Other websites may also pick up your press release via RSS feed which will then list it on their website, giving you more back links.

Find out who is linking to your competitors: Here’s a free tool that can help you with this - http://www.webconfs.com/backlink-summary.php

Web 2.0: There are many great Social Networking websites with more being established almost daily. Add your profile to some of these sites such as Facebook with a link to your website.

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